Eliminating the Inconvenience of Carrying: Optimal Pricing of Delivery Service for Retailers
Eliminating the Inconvenience of Carrying: Optimal Pricing of Delivery Service for Retailers
复制标题
消除携带不便：零售商配送服务的最优定价
DOI：
10.1287/serv.2017.0173
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发表时间：
2017-09-01
期刊：
影响因子：
2.3
通讯作者：
Liang, Liang
中科院分区：
文献类型：
--
作者：
Guo, Xiaolong;Li, Ben;Liang, Liang
配送服务成为影响顾客购买行为的重要因素之一，尤其是对旅游景区的零售商而言。本文建立了一个模型来研究这类零售商的配送服务策略优化问题。同时，零售商在不同类型的配送服务场景下，优化零售价格，使期望利润最大化。研究结果表明，考虑到配送服务的感知价值，当配送服务的成本相对较低时，最优策略是提供免费配送服务，而当配送服务的成本相对较高时，最优策略是不提供配送服务。
Delivery service becomes one of the most important issues that significantly influence customer purchase behavior, especially for retailers in tourist attractions. This paper builds a model to investigate the strategy optimization of delivery service for such retailers. Meanwhile, the retailer optimizes the retail price to maximize the expected profit in different types of delivery service scenarios. Our results indicate that, given the perceived value of a delivery service, the optimal strategy is to provide free delivery service when its cost is relatively low, but to not provide delivery service when the cost is relatively high.