Is Less of an Unhealthy Ingredient Healthy or Unhealthy? Effects of Mere Co-occurrence and Quantitative Relations on Attribute Judgments
Is Less of an Unhealthy Ingredient Healthy or Unhealthy? Effects of Mere Co-occurrence and Quantitative Relations on Attribute Judgments
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DOI：
10.1016/j.jesp.2021.104193
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发表时间：
2021-11
影响因子：
3.5
通讯作者：
Bertram Gawronski;D. Luke;Nyx L. Ng
中科院分区：
文献类型：
--
作者：
Bertram Gawronski;D. Luke;Nyx L. Ng
研究表明，对一个物体的评价反应可以受到物体与愉快或不愉快的刺激（例如，物体a与不愉快的事件B共同出现）和物体与该刺激的定性关系（例如，物体a开始或停止不愉快的事件B）的共同影响。在这些发现的基础上，目前的研究调查了单纯共现和数量关系（例如，产品A含有更多或更少的不健康成分B）对属性判断的影响。七个实验获得了数量关系的强大效应和仅仅共现效应的相当弱的证据。虽然编码和判断过程中的加工条件以与现有理论预测一致的方式调节了数量关系的影响，但预测共现效应的调节因素的证据是混合的。结果通过学习过程中的命题推理和判断过程中的选择性检索的结合来解释。
Research suggests that evaluative responses to an object can be jointly influenced by the mere co-occurrence of the object with a pleasant or unpleasant stimulus (e.g., mere co-occurrence of object A with unpleasant event B) and the qualitative relation of the object to that stimulus (e.g., object A starts vs. stops unpleasant event B). Expanding on these findings, the current research investigated effects of mere co-occurrence and quantitative relations (e.g., product A includes more vs. less of unhealthy ingredient B) on attribute judgments. Seven experiments obtained strong effects of quantitative relations and rather weak evidence for mere co-occurrence effects. Although processing conditions during encoding and judgment moderated effects of quantitative relations in a manner consistent with the predictions of extant theories, the evidence for predicted moderators of mere co-occurrence effects was mixed. The results are explained via a combination of propositional inferences during learning and selective retrieval during judgment.