Bundling and Menus of Two-Part Tariffs
Bundling and Menus of Two-Part Tariffs
复制标题
两部分资费的捆绑和菜单
DOI：
--
复制
发表时间：
2003
期刊：
影响因子：
--
通讯作者：
G. Shaffer
中科院分区：
文献类型：
--
作者：
Sreya Kolay;G. Shaffer
诱导不同细分消费者的自我选择是定价的一个重要问题。一些公司通过提供两部分关税清单（例如不同的费率计划）并让消费者选择他们喜欢的关税和数量来诱导自我选择。其他公司通过提供价格-数量捆绑菜单（例如不同的包装尺寸）并让消费者仅从这些捆绑中进行选择来诱导自我选择。我们表明，如果不考虑成本，捆绑销售的利润更高。捆绑销售的社会福利可能会更高或更低。
Inducing self-selection among different segments of consumers is an important issue in pricing. Some firms induce self-selection by offering a menu of two-part tariffs (e.g., different rate plans) and letting consumers select the tariff and quantity they prefer. Other firms induce self-selection by offering a menu of price-quantity bundles (e.g., different package sizes) and letting consumers select only from among these bundles. We show that bundling is more profitable absent cost considerations. Social welfare may be higher or lower with bundling.