Using narrative communication as a tool for health behavior change: A conceptual, theoretical, and empirical overview
Using narrative communication as a tool for health behavior change: A conceptual, theoretical, and empirical overview
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DOI：
10.1177/1090198106291963
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发表时间：
2007-10-01
影响因子：
4.2
通讯作者：
Kreuter, Matthew W.
中科院分区：
文献类型：
--
作者：
Hinyard, Leslie J.;Kreuter, Matthew W.
叙事是人类交往的基本方式，也是人类获取知识的基本途径。在快速发展的健康传播领域，叙事方法正在成为激励和支持健康行为改变的一套有前途的工具。本文定义了叙事沟通，并介绍了使用它在健康促进计划的基本原理，回顾了叙事效果的理论解释和研究比较叙事和非叙事的方法来说服，并提出了建议，为未来的研究需求在叙事健康沟通。
Narrative is the basic mode of human interaction and a fundamental way of acquiring knowledge. In the rapidly growing field of health communication, narrative approaches are emerging as a promising set of tools for motivating and supporting health-behavior change. This article defines narrative communication and describes the rationale for using it in health-promotion programs, reviews theoretical explanations of narrative effects and research comparing narrative and nonnarrative approaches to persuasion, and makes recommendations for future research needs in narrative health communication.