Influencing behaviour: The mindspace way
Influencing behaviour: The mindspace way
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DOI：
10.1016/j.joep.2011.10.009
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发表时间：
2012-02-01
影响因子：
3.5
通讯作者：
Vlaev, I.
中科院分区：
文献类型：
--
作者：
Dolan, P.;Hallsworth, M.;Vlaev, I.
影响行为的能力是卫生、金融和气候变化等领域许多关键政策挑战的核心。在经济学和心理学中，行为改变的通常途径是试图通过信息和激励来影响人们的思维方式，从而“改变思想”。然而，越来越多的证据表明，通过影响人们行动的环境（主要是自动的方式）来改变环境，可以对行为产生重要影响。我们提出了一个记忆法，MINDSPACE，它收集了九个最强大的影响，这些影响主要是自动的（而不是故意的）方式影响我们的行为。这一框架正被决策者用作学术文献的可查阅摘要。为了激励进一步的研究和学术审查，我们提供了一些行动效果的证据，并强调了我们知识中的一些重大差距。(C)2011爱思唯尔有限公司版权所有。
The ability to influence behaviour is central to many of the key policy challenges in areas such as health, finance and climate change. The usual route to behaviour change in economics and psychology has been to attempt to 'change minds' by influencing the way people think through information and incentives. There is, however, increasing evidence to suggest that 'changing contexts' by influencing the environments within which people act (in largely automatic ways) can have important effects on behaviour. We present a mnemonic, MINDSPACE, which gathers up the nine most robust effects that influence our behaviour in mostly automatic (rather than deliberate) ways. This framework is being used by policymakers as an accessible summary of the academic literature. To motivate further research and academic scrutiny, we provide some evidence of the effects in action and highlight some of the significant gaps in our knowledge. (C) 2011 Elsevier B.V. All rights reserved.