Communication Communities or "CyberGhettos?": A Path Analysis Model Examining Factors that Explain Selective Exposure to Blogs

Communication Communities or "CyberGhettos?": A Path Analysis Model Examining Factors that Explain Selective Exposure to Blogs
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通信社区或“网络贫民窟?”:路径分析模型检查解释选择性接触博客的因素

DOI:
10.1111/j.1083-6101.2009.01492.x
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发表时间:
2009
期刊:
J. Comput. Mediat. Commun.
影响因子:
--
通讯作者:
Weiwu Zhang
Weiwu Zhang
中科院分区:
--
文献类型:
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作者:
Thomas J. Johnson;Shannon L. Bichard;Weiwu Zhang

文献摘要

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这项研究使用了一个互联网用户的在线小组来检查博客用户在寻找政治信息时选择性曝光的程度。这项研究采用路径分析模型,探讨了在线和线下讨论政治问题、线下和在线媒体使用,以及政治变量和人口因素对个人选择性接触博客的可能性的预测程度。调查结果表明,受访者确实有选择性地接触到博客,主要是那些博客重度用户、线上和线下政治活跃、党派偏见和受过高等教育的人。
This study used an online panel of Internet users to examine the degree to which blog users practice selective exposure when seeking political information. The research employed a path analysis model to explore the extent to which exposure to offline and online discussion of political issues, and offline and online media use, as well as political variables and demographic factors, predict an individual’s likelihood to engage in selective exposure to blogs. The findings indicate that respondents did practice selective exposure to blogs, predominantly those who are heavy blog users, politically active both online and offline, partisan, and highly educated.