Communication Communities or "CyberGhettos?": A Path Analysis Model Examining Factors that Explain Selective Exposure to Blogs
Communication Communities or "CyberGhettos?": A Path Analysis Model Examining Factors that Explain Selective Exposure to Blogs
复制标题
通信社区或“网络贫民窟?”:路径分析模型检查解释选择性接触博客的因素
DOI:
10.1111/j.1083-6101.2009.01492.x
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发表时间:
2009
期刊:
影响因子:
--
通讯作者:
Weiwu Zhang
中科院分区:
文献类型:
--
作者:
Thomas J. Johnson;Shannon L. Bichard;Weiwu Zhang
This study used an online panel of Internet users to examine the degree to which blog users practice selective exposure when seeking political information. The research employed a path analysis model to explore the extent to which exposure to offline and online discussion of political issues, and offline and online media use, as well as political variables and demographic factors, predict an individual’s likelihood to engage in selective exposure to blogs. The findings indicate that respondents did practice selective exposure to blogs, predominantly those who are heavy blog users, politically active both online and offline, partisan, and highly educated.