Relations between merchandising information orientation, strategic integration and retail performance
Relations between merchandising information orientation, strategic integration and retail performance
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DOI：
10.1108/ijrdm-07-2020-0244
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发表时间：
2021-06
影响因子：
4.4
通讯作者：
Changju Kim;M. Miao;Bin Hu
中科院分区：
文献类型：
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作者：
Changju Kim;M. Miao;Bin Hu
本研究的目的是探讨小型独立零售商采用商品资讯导向并策略性地融入零售商购买团体以提升其经营绩效的条件。设计/方法论/途径本研究以241家日本现有的超市零售商为研究对象，采用多层次多元回归模型对假设进行验证。研究结果表明，仅靠商品资讯导向并不是小型独立零售商改善经营绩效的有利策略；然而，通过将销售信息战略与强大的战略整合与购买集团相结合，可以实现最佳效益。实践启示本研究结果强调了小型独立零售商在追求销售信息导向时可以从购买集团中获得的潜在好处，这可能会促使这些零售商积极地将购买集团的政策和活动整合到他们的商业战略中。原创性/价值作者将零售商的销售信息概念化为一种模型，该模型从资源基础理论的角度论证了企业的信息战略与其绩效之间的联系。因此，本研究推进了对小型独立零售商战略行为的认识，并为零售领域的购买群体提供了有价值的信息。
PurposeThe purpose of this study is to investigate the conditions under which small independent retailers can improve their business performance by adopting a merchandising information orientation and strategically integrating into retailer buying groups.Design/methodology/approachThis study tests hypotheses using a hierarchical multiple regression model and data obtained from 241 supermarket retailers that are existing members of buying groups in Japan.FindingsThe results indicate that merchandising information orientation alone may not be a beneficial strategy for small independent retailers to improve their business performance; however, by combining a merchandising information strategy with strong strategic integration with a buying group, optimal benefits can be achieved.Practical implicationsThe findings highlight the potential benefits small independent retailers can gain from buying groups when pursuing a merchandising information orientation, which may prompt such retailers to actively integrate the policies and activities of the buying group into their business strategy.Originality/valueThe authors conceptualise retailers’ merchandising information in a model that demonstrates the link between a firm’s information strategy and its performance from the perspective of resource-based theory. Thus, this study advances the knowledge of the strategic behaviours of small independent retailers and provides valuable information for buying groups in the retail sector.