Intentional Web Presence: 10 SEO Strategies Every Academic Needs to Know
Intentional Web Presence: 10 SEO Strategies Every Academic Needs to Know
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有意的网络存在：每个学者都需要知道的 10 种 SEO 策略
DOI：
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发表时间：
2012
期刊：
影响因子：
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通讯作者：
Patrick R. Lowenthal
中科院分区：
文献类型：
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作者：
Joanna C. Dunlap;Patrick R. Lowenthal
希望被视为学科思想领袖的学者需要有意了解当有人使用谷歌等搜索引擎搜索他们的名字或研究领域时，如何，何时以及出现了什么。·如果Google无法找到某位学者的作品，或者该学者的同事、部门或机构的作品，那么它基本上是无关紧要的--甚至是不存在的--因为如果人们无法通过快速的Google搜索找到它，他们就不会找到、阅读、应用或构建作品。·建立一个网络存在不仅仅是简单地拥有一个网站，可以使学者的知名度不同，以所需的观众和新项目和合作的机会。考虑一下同事之间的交流：G教授：“还记得我一直在等待发表的那篇文章吗？终于出版了。在一本顶级期刊上，但是-经过这么长时间-我不认为很多人会读它，因为它已经有点过时了。太令人沮丧了...我只想把我的研究项目宣传出去！”M教授：“把这个词说出来？嗯......自从开始新项目以来，我在过去的几年里一直在博客上写我的研究。我一直是一件好事，因为它导致了一些演示和合作的机会，我最近被要求咨询教师在另一个机构。我所有的社交网络活动都为我带来了回报...我想我们应该多谈谈这件事。”一年多前，《高等教育纪事报》发表了一篇题为《创造你的网络形象：学术入门》的文章。1我们很高兴看到Miriam Posner为想要创建和维护网络存在的学者推荐的一些策略。我们一直在做波斯纳建议的许多事情，以及其他一些事情。因此，在许多方面，这篇文章建立在波斯纳的作品，但认为教师应该采取更多的步骤来建立，维护，并确保其他人可以在网上找到他们的存在。建立网络形象的第一步非常简单-教师将他们的内容放在网上。2然而，还有更多的事情要做。教师（和一般的学者）应该考虑他们在网上放了什么，他们把它放在哪里，他们如何命名和结构他们的内容，最后他们如何鼓励别人阅读，使用，链接，应用和引用预印本：出现在教育评论在线。
Key Takeaways • Scholars wishing to be seen as thought leaders in their discipline need to be intentional about how, when, and what shows up when someone uses a search engine like Google to search on their name or area(s) of research. • If Google cannot find a scholar’s work or the work of the scholar’s colleagues, department, or institution, then it is essentially irrelevant — even nonexistent — because people will not find, read, apply, or build on the work if they cannot locate it via a quick Google search. • Building a web presence is more than simply having a website and can make the difference in a scholar’s visibility to the desired audience and opportunities for new projects and collaborations. Consider an exchange between colleagues: Professor G: “Remember that article I was waiting to come out? It was finally published. In a top-‐tier journal, but — after all that time — I don’t think very many people will read it as it is already a bit passé. So frustrating... All I wanted to do was get the word out about my research project!” Professor M: “‘Get the word out’? Hmmm... I’ve been blogging about my research for the last few years, since starting the new project. Good thing I have been because it’s led to a number of presentation and collaboration opportunities, and I was recently asked to consult with faculty at another institution. All of my social networking activity is really paying off for me... I think we should talk more about this.” A little over a year ago The Chronicle of Higher Education published a piece titled “Creating Your Web Presence: A Primer for Academics.”1 We were excited to see some of the strategies Miriam Posner recommended for academics wanting to create and maintain a web presence. We had been doing many of the things Posner recommended, as well as a number of others. Thus, in many ways this article builds on Posner’s piece but argues that faculty should be taking even more steps to build, maintain, and ensure that others can find their presence on the web. The first step in building a web presence is pretty simple — faculty put their content on the web.2 However, there is more to it than that. Faculty (and academics in general) should think about what they put on the web, where they put it, how they name and structure their content, and finally how they encourage others to read, use, link to, apply, and cite Preprint: To appear in EDUCAUSE Review Online.
影响因子：
7.4
作者：
Eysenbach G
通讯作者：
Eysenbach G