Congruence Relationships between Self Images and Product Brands
Congruence Relationships between Self Images and Product Brands
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DOI：
10.1177/002224376900600109
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发表时间：
1969-02
影响因子：
6.1
通讯作者：
Ira J. Dolich
中科院分区：
文献类型：
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作者：
Ira J. Dolich
测试品牌形象与自我形象的相似性，以确定（a）最喜欢和最不喜欢的品牌，（b）社会消费和私人消费的产品，以及（c）真实自我和理想自我形象关系之间的差异。
Similarities of brand images with self images were tested to determine differences between (a) most preferred and least preferred brands, (b) socially consumed and privately consumed products, and (c) real-self and ideal-self image relationships.