Surveying farmers: a case study.
Surveying farmers: a case study.
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DOI：
10.1111/1467-9353.00096
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发表时间：
2002-01-01
影响因子：
--
通讯作者：
Good, D. L.
中科院分区：
文献类型：
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作者：
Pennings, J. M. E.;Irwin, S. H.;Good, D. L.
很大比例的美国农民没有回复邮件调查。为了深入了解美国农民不回应的原因以及如何提高回应率，开发了一个三步研究设计。首先，在1999年6月对100名农民进行了初步调查，该调查基于对15名农民的面对面访谈。其次，在1999年8月，通过电话联系未回复邮件调查的农民，调查未回复的原因。第三，根据这些非回答者的信息，对调查工具进行了修订，并于2000年1月21日向3990名美国农民发送了调查工具。我们的研究表明，问卷发送的时间是影响参与意愿的关键因素，此外还有补偿的形式和金额、问卷的发送者以及问卷的感知长度。
A large percentage of US farmers do not respond to mail surveys. To gain insight into why US farmers do not respond and how to improve response rates, a three-step research design was developed. First, an initial survey, based on in-person interviews with 15 farmers, was sent to 100 farmers in June 1999. Second, farmers who did not respond to this mail survey were contacted by phone to investigate the reasons for not responding in August 1999. Third, based on the information from these nonrespondents, the survey instrument was revised and sent to 3990 US farmers in 21 January 2000. Our studies show that the period in which the survey is sent is a crucial factor in the willingness to participate, along with the form and amount of compensation, the sender of the questionnaire, and the perceived length of the questionnaire.