Consumer acceptability and understanding of front-of-pack nutrition labels
Consumer acceptability and understanding of front-of-pack nutrition labels
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DOI：
10.1111/jhn.12039
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发表时间：
2013-10-01
影响因子：
3.3
通讯作者：
Castetbon, K.
中科院分区：
文献类型：
--
作者：
Mejean, C.;Macouillard, P.;Castetbon, K.
背景：包装前（FOP）营养标签已被提议作为帮助消费者做出健康选择的工具。在确定其对消费者行为的影响之前，必须阐明其使用所涉及的因素，即消费者的理解和接受程度。在五种FOP标签中，我们试图确定哪些格式最容易被大样本的成年人理解和接受。方法：在参加法国Nutrinet-Sante队列研究的39 370名成年人中，（态度，喜欢，视觉吸引力和感知认知工作量）测量了五个FOP标签：目前使用的“多个交通灯”（MTL）和“简单交通灯”（STL），以及“颜色范围”标志（CR），“绿色勾”和PNNS标志。我们调查的贡献不同的元素，消费者感知的FOP标签使用多个对应analysis.Results：超过一半的样本人群表现出较高的理解水平，并认为没有不适的不同标志。标签格式被定位沿着一个可接受的梯度，从接受到拒绝，包括“喜欢”，“吸引力”和认知工作量的指标。MTL更受欢迎，被认为是可靠和信息丰富的。在易于识别和理解方面，MTL、STL和绿色勾号的表现优于CR和PNNS标志。CR显然是最不受欢迎的，它有最复杂的formation.Conclusions：消费者更喜欢FOP标签，提供完整的，可靠的和简化的信息，食品的营养质量。
Background: Front-of-pack (FOP) nutrition labelling has been proposed as a tool for helping consumers make healthy choices. Before determining its effects on consumer behaviour, factors involved in its use must be elucidated, i.e. understanding and acceptability on the part of the consumer. Among five FOP labels, we sought to determine which formats were most easily understood and accepted by a large sample of adults.Methods: Among 39 370 adults who participated in the French Nutrinet-Sante cohort study, understanding and indicators of acceptability (attitude, liking, visual attractiveness and perceived cognitive workload) were measured for five FOP labels: The currently used 'multiple traffic lights' (MTL) and 'simple traffic lights' (STL), and the 'colour range' logo (CR), the 'green tick' and the PNNS logo. We investigated the contribution of the different elements to consumer perception of FOP labels using multiple correspondence analyses.Results: Over half of the sample population showed a high level of understanding and perceived no discomfort in terms of the different logos. Label formats were positioned along an acceptability gradient ranging from acceptance to rejection, consisting of 'liking', 'attractiveness' and indicators of perceived cognitive workload. MTL was significantly more often liked and was viewed as reliable and informative. MTL, STL and the green tick performed better than the CR and PNNS logos in terms of ease of identification and comprehension. CR was clearly the least appreciated and it had the most complex format.Conclusions: Consumers prefer FOP labels which give complete, reliable and simplified information on the nutrient quality of foods.