Health-related beliefs and consumer knowledge as determinants of fish consumption
Health-related beliefs and consumer knowledge as determinants of fish consumption
复制标题
DOI：
10.1111/j.1365-277x.2010.01045.x
复制
发表时间：
2010-10-01
影响因子：
3.3
通讯作者：
Scholderer, J.
中科院分区：
文献类型：
--
作者：
Pieniak, Z.;Verbeke, W.;Scholderer, J.
背景：尽管有科学证据表明海鲜消费对人类健康有积极影响，但鱼类消费量仍然低于大多数欧洲人的建议摄入量。本研究旨在利用来自五个欧洲国家的数据，探讨鱼类消费潜在决定因素的文化差异：消费者的知识和与健康相关的信念，以及这些变量、社会人口统计和鱼类消费频率之间的关系。方法：2004年对来自比利时、荷兰、丹麦、波兰和西班牙的代表性家庭样本进行了横断面消费者调查。该样本由 4786 名受访者组成，年龄在 18 岁至 84 岁之间，负责家庭食品采购和烹饪。 结果：欧洲消费者坚信吃鱼是健康的。消费者对吃鱼是健康的信念、对健康饮食的兴趣以及客观的鱼类相关营养知识对鱼类消费频率产生了积极但微弱的影响。研究发现，主观知识比之前提到的因素更能预测鱼类消费。年龄和教育程度直接或间接地通过知识解释了鱼类消费行为。然而，估计模型中的路径系数相对较低，这表明鱼类消费频率还取决于健康相关信念和消费者知识以外的因素。结论：本研究的结果表明，沟通应关注与健康相关的益处，而不仅仅是鱼类消费。宣传吃鱼是健康的并强调鱼对健康的益处，正如目前仍然普遍执行的那样（例如在一般促销和其他类型的公共信息活动中），将不足以实现更高水平的鱼类消费建议的遵守。
Background: Despite scientific evidence on the positive effects of seafood consumption on human health, the consumption of fish remains below the recommended intake levels for the majority of Europeans. The present study aimed to explore cultural differences in potential determinants of fish consumption: consumers' knowledge and health-related beliefs, as well as the relationship between those variables, socio-demographics and fish consumption frequency, using data from five European countries.Methods: A cross-sectional consumer survey was carried out in 2004 with representative household samples from Belgium, the Netherlands, Denmark, Poland and Spain. The sample consisted of 4786 respondents, aged 18-84 years, who were responsible for food purchasing and cooking in the household.Results: European consumers had a very strong belief that eating fish is healthy. Consumers' belief that eating fish is healthy, their interest in healthy eating and objective fish-related nutrition knowledge, positively, but only weakly, influenced fish consumption frequency. Subjective knowledge was found to be a stronger predictor of fish consumption than the previously noted factors. Age and education contributed, both directly and indirectly through knowledge, to explain fish consumption behaviour. However, the path coefficients in the estimated model were relatively low, which indicates that fish consumption frequency was also determined by factors other than health-related beliefs and consumers' knowledge.Conclusions: The findings of the present study suggest that communication should focus on health-related benefits other than fish consumption alone. Communicating that eating fish is healthy and stressing the health benefits of fish alone, as is still commonly performed (e.g. in generic promotion and other types of public information campaigns) will be insufficient to achieve higher levels of compliance with fish consumption recommendations.