Foucault, Discourse, and the Birth of British Public Relations
Foucault, Discourse, and the Birth of British Public Relations
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福柯、话语和英国公共关系的诞生
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
M. Heller
中科院分区：
文献类型：
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作者：
M. Heller
本文分析了两次世界大战之间英国企业间公共关系的产生。它采用了一种话语的方法，并应用了米歇尔福柯的哲学。它认为，公共关系是第一次世界大战期间国家宣传的结果，大众媒体社会的出现，以及这一时期一系列团体对公司的批评。它作为一种新兴的制度文本，教会公司如何创造公司身份，以获得公众的善意和制度的合法性。这是通过一系列战略实现的，包括社会计划和创造企业叙事。
This article analyzes the emergence of public relations among corporations in interwar Britain. It adopts a discursive approach and applies the philosophy of Michel Foucault. It argues that public relations was a result of state propaganda during World War I, the emergence of a mass-media society, and criticism from a range of groups toward corporations during the period. It acted as an emergent institutional text, which taught corporations how to create corporate identities so as to garner public good will and institutional legitimacy. This was achieved by a range of strategies, including social programs and the creation of corporate narratives.