Visual literacy and science communication
Visual literacy and science communication
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DOI：
10.1177/1075547099020004004
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发表时间：
1999-06-01
影响因子：
9
通讯作者：
Trumbo, J
中科院分区：
文献类型：
--
作者：
Trumbo, J
科学的形象在媒体中随处可见，新技术在传播从业者、科学家和公众创造科学代表性方面发挥着重要作用。视觉素养的作用，在专家和外行观众之间的有效沟通科学的一个关键因素进行了探讨，并建议解决视觉素养的框架。视觉素养在此背景下被定义为一个整体结构，包括视觉思维，视觉学习和视觉交流。
Images of science are evident throughout the media, with new technologies playing an important role in allowing the creation of science representation by communication practitioners, scientists, and the public. The role of visual literacy as a key ingredient in the effective communication of science among expert and lay audiences is explored, and a framework for addressing visual literacy is suggested. Visual literacy is defined in this context as a holistic construct that includes visual thinking, visual learning, and visual communication.