Accountability mobilization, guanxi and social media‐induced polarization: Understanding the bystander's prosocial punishment to misinformation spreader
Accountability mobilization, guanxi and social media‐induced polarization: Understanding the bystander's prosocial punishment to misinformation spreader
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DOI：
10.1111/isj.12486
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发表时间：
2023-11
影响因子：
6.4
通讯作者：
Zhe Zhu;Nannan Zhang;Meiwen Ding;Lei Chen
中科院分区：
文献类型：
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作者：
Zhe Zhu;Nannan Zhang;Meiwen Ding;Lei Chen
社交媒体旁观者的亲社会惩罚可以阻断错误信息传播到社交媒体诱导极化（SMIP）的路径。然而，由于个人成本的原因，亲社会惩罚不足以用于SMIP管理，并且很少有研究提出有效的动员旁观者的方法。中国政府在2017年实施了一项规定，通过分配责任来动员社交媒体上的旁观者充当虚假信息监督者。在中国的关系文化中，考虑到打破关系所带来的额外个人成本，亲社会惩罚较少被观察到。因此，评估中国网络空间问责动员的有效性有助于为其他政府找到缓解SMIP的有效工具。我们采用小问卷调查的方法收集微信用户的数据，并运用随机回归模型对数据进行分析。问责动员显著促进了旁观者的亲社会惩罚，以阻止错误信息传播到SMIP的路径。关系负向调节问责动员与亲社会惩罚对上述路径的关系。政府可以利用问责动员这一新工具，鼓励公众积极采取亲社会的惩罚措施。关系文化降低了这一工具的有效性。
Prosocial punishments by social media bystanders could block the path from misinformation spread to social media‐induced polarization (SMIP). However, prosocial punishments are inadequate for SMIP management because of the personal costs, and few studies propose effective ways to mobilize bystanders. The Chinese government implemented a regulation in 2017 to mobilize bystanders on social media through allocating accountability to act as misinformation supervisors. In China's guanxi culture, prosocial punishments are less observed considering the additional personal costs caused by breaking guanxi. Therefore, assessing the effectiveness of China's cyberspace accountability mobilization can help identify an effective tool for other governments to mitigate SMIP. We used a vignette survey experiment to collect data from WeChat users and applied a random regression model to analyse the data. Accountability mobilization significantly promotes bystanders' prosocial punishment to block the misinformation‐spread‐to‐SMIP path. Guanxi negatively moderates the relationship between accountability mobilization and prosocial punishment to the above path. The government could encourage the public to actively take prosocial punishments by using the new tool of accountability mobilization. Guanxi culture reduces the effectiveness of the tool.