On the Usage of “Modified” Personality Trait Measures in Consumer Research
On the Usage of “Modified” Personality Trait Measures in Consumer Research
复制标题
论“修正”人格特质测量在消费者研究中的运用
DOI：
10.1086/208635
复制
发表时间：
1975
影响因子：
7.2
通讯作者：
Y. Wind
中科院分区：
文献类型：
--
作者：
Kathryn E. A. Villani;Y. Wind
本研究旨在检验人格特质测量的重测信度，并评估修订后的人格特质测量对标准测验所测量的人格特质的判断能力。结果表明，修改后的测量工具，充分测量定义的概念特质。
This article reports an empirical study designed to examine the test-retest reliability of personality trait measures developed from modification of standard tests, and to assess the ability of the modified test to determine the traits measured by the standard test. The results indicate that modified measurement instruments adequately measure the defined conceptual traits.