Motivations matter: Behavioural determinants of preferences for remote and unfamiliar environmental goods
Motivations matter: Behavioural determinants of preferences for remote and unfamiliar environmental goods
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动机很重要：偏远和不熟悉的环境商品偏好的行为决定因素
DOI：
10.1016/j.ecolecon.2016.08.021
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发表时间：
2017
影响因子：
7
通讯作者：
C. Hattam
中科院分区：
文献类型：
--
作者：
Tobias Börger;C. Hattam
离散选择实验是非市场环境商品价值评估的主要方法之一。然而，人们仍然对在这类调查中获得的选择答复的有效性表示关切，特别是在涉及远离答卷人或答卷人不熟悉的环境商品的调查中。本研究评估的行为决定因素的偏好的海洋保护区的保护效益的Dogger银行，浅沙洲在北海南部，试图评估调查响应的结构有效性。计划行为理论（TPB）和规范激活模型（NAM）被用来实证测量预测陈述选择的结构。研究发现，已确定的抗议受访者得分显着低于大多数城市规划委员会和NAM组件比非抗议者。结果进一步表明，TPB和NAM的组件鲁棒地预测选择行为。包含TPB分量比NAM分量更能提高估计模型的预测能力。在一个额外的潜在类logit模型中，TPB和NAM组件合理地解释了不同的WTP模式的近海海洋保护区的保护效益。这些研究结果支持结构效度的规定选择数据的远程和不熟悉的环境商品的估值。
Discrete choice experiments (DCE) are one of the main methods for the valuation of non-market environmental goods. However, concerns regarding the validity of choice responses obtained in such surveys remain, particularly in surveys dealing with environmental goods remote from and unfamiliar to respondents. This study assesses behavioural determinants of preferences for conservation benefits of a marine protected area on the Dogger Bank, a shallow sandbank in the southern North Sea in an attempt to assess construct validity of survey responses. The Theory of Planned Behavior (TPB) and the Norm Activation Model (NAM) are employed to empirically measure constructs that predict stated choices. The study finds that identified protest respondents score significantly lower on most TPB and NAM components than non-protesters. Results further show that components of both the TPB and the NAM robustly predict choice behaviour. The inclusion of the TPB components improves the predictive power of the estimation model more than the NAM components. In an additional latent class logit model, TPB and NAM components plausibly explain different patterns of WTP for conservation benefits of an offshore marine protected area. These findings support construct validity of stated choice data regarding the valuation of remote and unfamiliar environmental goods.