Increasing condom use among adolescents with coalition-based social marketing
Increasing condom use among adolescents with coalition-based social marketing
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DOI：
10.1097/00002030-200008180-00017
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发表时间：
2000-08-18
期刊：
影响因子：
3.8
通讯作者：
Weeks-Norton, K
中科院分区：
文献类型：
--
作者：
Kennedy, MG;Mizuno, Y;Weeks-Norton, K
目的：本研究评估了多模式的社会营销干预，以减少性传播的艾滋病毒感染的青少年在萨克拉门托，加州，美国。设计：五轮的横断面随机抽样电话调查进行了1996年12月至1998年10月。结果：干预后儿童暴露量呈上升趋势，且有统计学意义。青少年接触干预的渠道数量与与最后一次与主要伴侣发生性行为时使用安全套有关[比值比（OR）1.26，P < 0.01]，并与这种行为的心理社会决定因素有关。经过性别，年龄，种族/民族的统计调整，使调查轮次可比，谁曾使用安全套在最后一次性行为的青少年的比例增加了4.3个百分点，在1年的干预period.Conclusion：社会营销可以结合行为科学，以减少艾滋病毒感染和其他性传播疾病（STD）的风险在青少年中的一个大的地理区域。这种减少可能超过基于国家长期趋势的预期。(C)2000年利平科特威廉姆斯&威尔金斯。
Objectives: This study evaluated a multimodal social marketing intervention to reduce the sexual transmission of HIV infection among adolescents in Sacramento, California, USA.Design: Five rounds of a cross-sectional random sample telephone survey were conducted from December 1996 to October 1998. The total number of respondents was 1402.Results: A statistically significant, increasing trend in exposure to the intervention was detected. The number of channels through which an adolescent had been exposed to the intervention was associated with condom use at last sex with main partner [odds ratio (OR) 1.26, P < 0.01] and with psychosocial determinants of this behavior. After statistical adjustments for sex, age, and race/ethnicity to make the survey rounds comparable, the proportion of adolescents who had used a condom at last sex increased 4.3 percentage points over the 1 year intervention period.Conclusion: Social marketing can be combined with behavioral science to reduce the risk of HIV infection and other sexually transmitted diseases (STD) among adolescents in a large geographical area. Such a reduction can exceed expectations based on national secular trends. (C) 2000 Lippincott Williams & Wilkins.