Optimal pricing strategy of hotel for long-term stay
Optimal pricing strategy of hotel for long-term stay
复制标题
长期住宿酒店的最优定价策略
DOI：
10.1504/ijstm.2012.048024
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发表时间：
2012-01-01
影响因子：
0.5
通讯作者：
He, Lina
中科院分区：
文献类型：
--
作者：
Ling, Liuyi;Guo, Xiaolong;He, Lina
近年来，随着经济的发展和旅游业的繁荣，长期入住酒店在现实实践中十分普遍。本文对酒店长期住宿定价问题进行了研究。通过建立运营优化模型，本文推导出了长期住宿的最优定价策略，并论证了该策略对酒店及其顾客都是有利的。此外，本文还进一步分析了标准房价、变动成本、酒店容量、散客数量以及长期住宿性质等因素对最优房价和酒店收益的影响。最后，进行了数值实验，结果与实际相符。
Along with the economic development and tourism prosperity, long-term stay in hotel is very common in realistic practice in recent years. This paper does some research on how hotel pricing for long-term stay. By developing an operational optimisation model, this paper derives the optimal pricing strategy for long-term stay, and demonstrates that this strategy is beneficial to hotel as well as its customers. Moreover, this paper further analyses the effects on the optimal room rate and hotel revenue, of standard room rate, variable cost, hotel capacity, the number of individual customers, as well as the properties of long-term stay. Eventually, a numerical experiment is employed, and the results are consistent with reality.