Competition Between Offline and Online Retailers with Heterogeneous Customers
Competition Between Offline and Online Retailers with Heterogeneous Customers
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DOI：
10.1007/s11151-019-09734-1
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发表时间：
2019-10-10
影响因子：
1.1
通讯作者：
Matsushima, Noriaki
中科院分区：
文献类型：
--
作者：
Colombo, Stefano;Matsushima, Noriaki
我们考虑两个传统实体（或线下）零售商和互联网（或在线）零售商之间的空间竞争，后者的效率与前者不同。我们假设消费者在两个维度上是异质的：（1）前往任一线下零售商的成本； (2) 从在线零售商处购买的成本。这两个维度都取决于消费者的空间位置并且彼此独立。我们表明，当效率较低时，在线零售商在在线购买消费者负效用的中间水平上实现利润最大化。
We consider the spatial competition between two traditional physical (or offline) retailers and an Internet (or online) retailer where the efficiency of the latter differs from that of the former. We assume that consumers are heterogeneous across two dimensions: (1) the costs of traveling to either of the offline retailers; and (2) the costs of purchasing from the online retailer. Both dimensions depend on the spatial location of consumers and are independent of each other. We show that the online retailer maximizes its profit at an intermediate level of the consumer disutility of online purchase when its efficiency is low.