Lions, Whales, and the Web: Transforming Moment Inertia into Conservation Action
Lions, Whales, and the Web: Transforming Moment Inertia into Conservation Action
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狮子、鲸鱼和网络：将惯性矩转化为保护行动
DOI：
10.3389/fmars.2017.00292
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发表时间：
2017
影响因子：
3.7
通讯作者：
A. Wright
中科院分区：
文献类型：
--
作者：
A. Thaler;N. Rose;A. Cosentino;A. Wright
当法利·莫瓦特在1972年写《杀人的鲸鱼》时，这条名义上的长须鲸，搁浅在纽芬兰的一个池塘里，被故意伤害，已经死了很久了，然而莫比·乔的故事和围绕她死亡的奇观将成为新兴的反捕鲸运动的基石（见下文）。当鲸鱼挣扎着生存时，媒体的狂热降临到了小镇Burgeo，随后出版了Mowat的书，是通过积极关注媒体关注，将自发的愤怒，好奇心或同情心转化为保护行动的第一个例子，我们称之为惯性矩。我们使用“瞬间”是因为这种现象产生于注意力集中在一个单一的、澄清的事件或瞬间，而“惯性”是因为注意力通过媒体无定向地传播，除非受到外力的作用，就像物理惯性一样。几乎半个世纪后，导致《捕杀鲸鱼》出版的事件成为自然保护运动中惯性矩最有效的应用之一。
When Farley Mowat wrote A Whale for the Killing in 1972, the titular fin whale, stranded and intentionally wounded in a Newfoundland pond, was long dead, yet the story of Moby Joe and the spectacle surrounding her death would become a cornerstone of the emerging anti-whaling movement (see below). The media frenzy that descended on the small town of Burgeo as the whale struggled to survive, and the subsequent publication of Mowat's book, are among the first examples of efforts to turn spontaneous outpourings of outrage, curiosity, or empathy into conservation action by actively focusing media attention, a phenomenon that we have dubbed moment inertia. We use “moment” because this phenomenon arises from focus of attention around a single, clarifying event, or moment, and “inertia” because that attention propagates, undirected, through media unless acted upon by outside forces, much like physical inertia. Almost half a century later, the events leading to the publication of A Whale for the Killing stand among the most effective uses of moment inertia in the conservation movement.