Spatial Pattern of Catering Industry in Nanjing Urban Area Based on the Degree of Public Praise from Internet: A Case Study of Dianping.com
Spatial Pattern of Catering Industry in Nanjing Urban Area Based on the Degree of Public Praise from Internet: A Case Study of Dianping.com
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发表时间：
2014
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通讯作者：
Qingtao Xia
中科院分区：
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作者：
Qingtao Xia
With the rapid development of information technology, the information from the internet becomes an important way for people to gain social support. The combination of internet and geospatial information not only changes the way people live and work, but provides new approaches for urban studies. This article mainly focuses on the nuclear density analysis and the comprehensive evaluation of spatial pattern of the Catering Industry by the analysis on the comprehensive score and the ranking of the Catering businesses, on the basis that the evaluation system of public praise degree with the data from a website of Dianping.com. The result reveals that 4 classes of the4 public praise degree were found among the Catering businesses in the urban area of Nanjing,which looks like a"pyramid"with large number on the bottom and small number on the top, that indicates the number Catering businesses with lower degree of public praise is largest and that of mid-class Catering businesses is relatively small. In other word, the Catering Industry of Nanjing is now on a low level development.The spatial pattern of the Catering Industry consists of a core(Xinjiekou) and other secondary service centers roughly demonstrates the feature that service quality decreases by circle pattern, and the top-class Catering businesses that develop separately are mainly in the center of urban area. Also, the state of retail trading in the urban commercial district would affect the spatial distribution of traditional and leisure Catering businesses.However, the traditional central place theory is harder to explain the problems of spatial distribution pattern of urban Catering Industry. This study has found an approach that could evaluate the service quality of Catering Industry with the quantitative study on the public praise of Catering Industry with the data from the internet. Moreover, it could provide some advices for the service facilities planning and policy made by the government in order to facilitate the marketing Intelligence of Catering Industry and rational consumption of consumers.
