Public Perception and Acceptance of Electric Vehicles: Exploring Users' Perceived Benefits and Drawbacks
Public Perception and Acceptance of Electric Vehicles: Exploring Users' Perceived Benefits and Drawbacks
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DOI：
10.1007/978-3-319-07635-5_60
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发表时间：
2014-06
期刊：
影响因子：
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通讯作者：
M. Ziefle;Shirley Beul-Leusmann;K. Kasugai;M. Schwalm
中科院分区：
文献类型：
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作者：
M. Ziefle;Shirley Beul-Leusmann;K. Kasugai;M. Schwalm
在这项研究中，我们描述了一项实证研究，旨在识别电动汽车接受度的影响因素。要理解个别论点，并在公众中实现这些车辆的高使用率和广泛接受，查明可能的支持使用动机以及所认为的缺点是至关重要的，这将使敏感和为个人量身定做的传播和信息政策成为可能。采用探索性方法，进行了一项问卷研究，要求参与者表明接受程度和使用电动汽车的意向。问卷项目来自几个焦点小组，这是在问卷研究之前进行的。结果显示，与电动汽车相比，传统汽车仍然被认为更舒适，并获得了更高的信任度。此外，用户在年龄和性别方面的多样性被发现在很大程度上影响了用户的感知利益和障碍。女性使用者和老年人表现出更高的接受水平，这可能是因为与男性和年轻参与者相比，他们的环境意识更高。有趣的是，自我报告的领域知识水平(男性明显更高)并没有显示出对接受水平的很大影响。
In this research, we describe an empirical study, which aimed at identifying influencing factors on acceptance of electric vehicles. Understanding individual arguments and to reach a high usage rate of these vehicles in the public and a broad acceptance, the identification of possible pro-using motives as well as perceived drawbacks is essential, which would allow a sensitive and individually-tailored communication and information policy. Using an exploratory approach, a questionnaire study was carried out in which participants were requested to indicate the level of acceptance and the intention to use electric cars. The questionnaire items were taken from several focus groups, which had been carried out prior to the questionnaire study. Outcomes show that the traditional car is perceived still as much more comfortable, and receives a high trustfulness in comparison to electric cars. In addition, user diversity in terms of age and gender was found to considerably the perceived benefits and barriers. Female users but also aged persons show a higher level of acceptance, which might be due to their higher environmental consciousness in contrast to male persons and younger participants. Interestingly, the self-reported level of domain knowledge (significantly higher in men) did not show a large influence on the level of acceptance.