Design, Risk and New Product Development in Five Small Creative Companies
Design, Risk and New Product Development in Five Small Creative Companies
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五家小型创意公司的设计、风险和新产品开发
DOI：
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发表时间：
2008
期刊：
影响因子：
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通讯作者：
Adele Reid
中科院分区：
文献类型：
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作者：
R. Jerrard;N. Barnes;Adele Reid
五个小创意公司进行了详细研究，在新产品开发（NPD）生命周期的延长期。设计是公司活动的一个关键方面，也是新产品开发过程的核心。新的风险跟踪参与式方法的开发和使用，以确定感知的风险在NPD的开始，并跟踪风险之后。定期与负责设计的公司人员进行半结构化访谈，以提供丰富的背景材料。结果显示，尽管公司之间有共同的核心标准，以及被跟踪的新产品，但公司之间的感知风险差异很大，几乎没有共性。抽样公司的影响，以及更广泛的政策方面的业务支持战略，被认为是。
Five small creative companies were studied in detail over extended periods of the New Product Development (NPD) lifecycle. Design was a key aspect of company activity and central to the NPD process. Novel risk-tracking participatory methodologies were developed and employed to identify perceived risks at the outset of NPD and to track risk thereafter. Semi-structured interviews were undertaken on regular basis with company personnel responsible for design to provide rich contextual material. Results showed a wide diversity of perceived risk with little commonality amongst the companies – despite shared core criteria amongst the firms themselves, and the new products that were tracked. Implications for the sampled companies, and wider policy in respect of business support strategy, are considered.