Social Media in the Public Sector: A Guide to Participation, Collaboration and Transparency in The Networked World

Social Media in the Public Sector: A Guide to Participation, Collaboration and Transparency in The Networked World
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公共部门的社交媒体:网络世界的参与、协作和透明度指南

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发表时间:
2012
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通讯作者:
Ines Mergel
Ines Mergel
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作者:
Ines Mergel

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在扎实的研究基础上,公共部门的社交媒体探索了社交媒体在公共部门的无数用途,并将现有实践与公共行政、网络治理和信息管理的理论相结合。该书内容全面,包括最佳实践、使用社交媒体的战略、管理、行政和程序方面,并解释了社交行为如何影响社交媒体技术采用的理论维度。
Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies.