Photographic Framing in the Stem Cell Debate
Photographic Framing in the Stem Cell Debate
复制标题
干细胞辩论中的摄影取景
DOI：
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发表时间：
2012
期刊：
影响因子：
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通讯作者：
N. Dahmen
中科院分区：
文献类型：
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作者：
N. Dahmen
越来越多的研究审视了我们这个时代关键科学问题的媒体框架，特别是那些包含政治和道德成分的问题，例如全球气候变化和干细胞研究。就大众媒体而言，框架是指媒体组织和理解新闻的过程，这会影响受众如何看待新闻。大多数框架研究都会考察文本新闻。很少有人审视摄影新闻的内容和效果。本研究采用前测后测实验设计来测试摄影取景在干细胞研究辩论中的影响。此外，该研究将传统的框架效应研究与眼动追踪数据相结合，为框架效应研究提供了一个新的维度。结果没有显示实验条件和参与者对干细胞研究辩论中主要问题的感知或参与者对信息的感知之间存在显着影响。然而，根据眼球追踪数据，摄影取景确实对参与者对给定照片的视觉注意力有显着影响。研究结果表明，眼动追踪方法可以成为一种重要工具，可以进一步加深我们对传统方法之外的媒体效果的理解。
A growing body of research examines media framing of key scientific issues of our time, specifically, those issues that include political and moral components, such as global climate change and stem cell research. In regard to the mass media, framing refers to the process by which the media organize and make sense of the news, which has an effect on how audiences perceive that news. The majority of framing research examines textual news. Little examines the content and effects of photographic news. This study uses a pretest-posttest experimental design to test for effects of photographic framing in the stem cell research debate. In addition, the study combines a traditional framing effects study with eye-tracking data to provide for a new dimension of framing effects research. Results did not show significant effects between experimental condition and participant perception of the predominant issues in the stem cell research debate or participant perception of the message. However, on the basis of eye-tracking data, photographic framing did have a significant effect on participants’ visual attention to the given photograph. Study findings suggest that eye-tracking methodology can be an important tool to further our understanding of media effects beyond that provided by traditional methods.