Masspersonal communication: A model bridging the mass-interpersonal divide
Masspersonal communication: A model bridging the mass-interpersonal divide
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DOI：
10.1177/1461444816686104
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发表时间：
2018-03
影响因子：
5
通讯作者：
Patrick B. O'Sullivan;C. Carr
中科院分区：
文献类型：
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作者：
Patrick B. O'Sullivan;C. Carr
关于人际传播和大众传播学术之间错误二分法的理论讨论仍在继续，而强大而灵活的数字传播工具的出现使旧的区别比以往任何时候都更容易渗透。人们正在以扩大人际传播和大众传播交集的方式使用通信技术，呼唤新的框架。我们将大众传播作为大众传播和人际传播交叉点的一个概念，并以旧的和新的传播技术和实践作为例子。大众个人传播模型引入了两个维度——感知信息的可访问性和信息个性化——将大众传播和人际传播联系起来，并重新定义了各自独立的渠道。
Theoretical discussions about the false dichotomy between interpersonal and mass communication scholarship continue while the emergence of powerful and flexible digital communication tools have made the old distinctions more permeable than ever. Individuals are using communication technologies in ways that expand the intersection of interpersonal communication and mass communication, calling for new frameworks. We introduce masspersonal communication as a concept at the intersections of mass and interpersonal communication, with examples from older and newer communication technologies and practices. The masspersonal communication model is introduced incorporating two dimensions—perceived message accessibility and message personalization—that link mass communication and interpersonal communication and redefine each independent of channel.