IN DEFENSE OF TEXTUAL ANALYSIS Restoring a challenged method for journalism and media studies
IN DEFENSE OF TEXTUAL ANALYSIS Restoring a challenged method for journalism and media studies
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DOI:
10.1080/14616700802374050
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发表时间:
2009-01-01
影响因子:
3
通讯作者:
Fuersich, Elfriede
中科院分区:
文献类型:
--
作者:
Fuersich, Elfriede
This essay examines the contribution of textual analysis to media and journalism research. Based on my experience with text-based journalism studies, I highlight the unique methodological position of media content between producers' intentions and audience interpretations. My central argument is that media texts present a distinctive discursive moment between encoding and decoding that asks for special scholarly engagement. The narrative character of media content, its potential as a site of ideological negotiation and its impact as mediated reality necessitates interpretation in its own right. By engaging current criticisms of the methodology (especially by Greg Philo) I hope to reposition textual analysis (as text-only analysis) as an important option for journalism scholars.