Interest and Attitudes about Hypnosis in a Large Community Sample.
Interest and Attitudes about Hypnosis in a Large Community Sample.
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DOI：
10.1037/cns0000141
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发表时间：
2018-06-01
期刊：
影响因子：
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通讯作者：
Schnur, Julie B
中科院分区：
文献类型：
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作者：
Montgomery, Guy H;Sucala, Madalina;Schnur, Julie B
尽管有经验证据支持催眠在各种临床环境中缓解症状和副作用的功效，但催眠未能广泛传播。尝试更好地理解缺乏催眠传播的一种方法是应用营销理论方法，重点关注消费者对产品（催眠）的态度和信念。更好地了解这些因素可以导致在消费者中推广产品的战略，在这种情况下，鼓励传播。这项研究的目的是调查对催眠的兴趣与以下因素之间的关系：1）对催眠的态度; 2）对催眠有效性的信念（即，催眠可信度和催眠效果预期）; 3）过去的催眠经验;和4）催眠的感知享乐价值和效用。该研究还探讨了参与者对催眠方法的偏好（即，实况或记录的），以及对催眠标记的偏好（即，催眠是如何定义的）。参与者（N = 509）通过Amazon Mechanical Turk招募，并完成了一项匿名在线调查。结果显示，参与者对催眠的态度，他们对催眠效果的期望，以及催眠的感知享乐价值解释了参与者对催眠的兴趣的独特差异，ps < .05。总之，这些变量占参与者对催眠使用兴趣的73%。基于这些发现，我们建议在计划更多地传播和吸收经验支持的催眠干预措施时，应考虑这些关键变量。
Despite the available empirical evidence supporting the efficacy of hypnosis for alleviating symptoms and side effects across a variety of clinical contexts, hypnosis has failed to disseminate widely. One way to try to better understand the lack of hypnosis dissemination is to apply a marketing theory approach, focusing on attitudes and beliefs about a product (hypnosis) held by consumers. Better understanding of such factors can lead to strategies to promote the product among consumers, and in this case, encourage dissemination. The goal of the study was to investigate relationships between interest in hypnosis use and: 1) attitudes about hypnosis; 2) beliefs about the effectiveness of hypnosis (i.e., hypnosis credibility, and hypnosis effectiveness expectancies); 3) past experience with hypnosis; and 4) the perceived hedonic value and utility of hypnosis. The study also explored participants' preferences for hypnosis delivery method (i.e., live or recorded), as well as preferences for hypnosis labeling (i.e., how hypnosis is defined). Participants (N = 509) were recruited through Amazon Mechanical Turk and completed an anonymous online survey. The results revealed that participants' attitudes about hypnosis, their expectancies for the effectiveness of hypnosis, and the perceived hedonic value of hypnosis accounted for unique variance in participants' interest in hypnosis, ps < .05. Together, these variables accounted for 73% of the variance in participants' interest in hypnosis use. Based on these findings, we recommend that these key variables should be considered when planning for greater dissemination and uptake of empirically supported hypnosis interventions.