Climate Matters: A Comprehensive Educational Resource Program for Broadcast Meteorologists
Climate Matters: A Comprehensive Educational Resource Program for Broadcast Meteorologists
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气候问题:广播气象学家综合教育资源计划
DOI:
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发表时间:
2016
期刊:
影响因子:
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通讯作者:
H. Cullen
中科院分区:
文献类型:
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作者:
B. Placky;E. Maibach;J. Witte;Bud Ward;K. Seitter;N. Gardiner;D. Herring;H. Cullen
AbstractLocal TV meteorologists are optimally positioned to educate the public about the local implications of global climate change: They have high public trust as a source of climate science information, local TV is the #1 source of weather information in America, and most weathercasters have relevant scientific training and excellent communication skills. Surveys show that most TV meteorologists would like to report on climate change, but lack of time, lack of broadcast-quality graphics, and lack of access to appropriate experts are barriers that inhibit such coverage.With funding from the National Science Foundation and philanthropic foundations, we developed Climate Matters as an educational resources program to help interested local TV meteorologists educate their viewers about the local impacts of global climate change. Currently, the program provides more than 160 participating weathercasters nationwide with weekly localized broadcast-ready graphics and script ideas, short videos, and opportunitie...