Industry architecture as a determinant of successful platform strategies: a case study of the i-mode mobile Internet service
Industry architecture as a determinant of successful platform strategies: a case study of the i-mode mobile Internet service
复制标题
产业架构是平台战略成功的决定因素：i-mode移动互联网服务案例研究
DOI：
10.1057/emr.2009.22
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发表时间：
2010
影响因子：
3.7
通讯作者：
Tee R
中科院分区：
文献类型：
--
作者：
Tee R
在相互依存的行业生态系统中，哪些因素和流程推动价值分配和价值创造？本文通过一个案例研究来探讨这一问题，比较了i‐mode移动的互联网服务在两个国家的部署，寻找其截然不同的命运背后的原因：在日本的巨大成功与在欧洲的失败。日本的网络运营商NTT Docomo和荷兰的KPN之间的比较表明，基础行业架构的差异解释了为什么类似的平台战略导致了如此不同的结果。本文有助于文献的产业架构，通过解开进化过程，产业架构和业务战略之间的相互作用。它还通过假定公司成功实施平台战略的能力取决于行业架构，为平台文献做出了贡献。
What factors and processes drive value appropriation and value creation in interdependent industry ecosystems? This paper explores this issue through a case study comparing the deployment of the i‐mode mobile Internet service in two countries, seeking the reasons behind its contrasting fortunes: spectacular success in Japan vs failure in Europe. The comparison between network operators NTT Docomo in Japan and KPN in the Netherlands suggests that differences in the underlying industry architectures explain why similar platform strategies led to such different outcomes. The paper contributes to the literature on industry architecture by unpacking the interaction between evolutionary processes, industry architecture, and business strategies. It also contributes to the platforms literature, by positing that firms' ability to successfully pursue platform strategies depends on industry architecture.