New Product Diffusion Models in Marketing: A Review and Directions for Research:
New Product Diffusion Models in Marketing: A Review and Directions for Research:
复制标题
DOI：
10.1007/978-3-662-02700-4_6
复制
发表时间：
1990
影响因子：
12.9
通讯作者：
V. Mahajan;E. Muller;F. Bass
中科院分区：
文献类型：
--
作者：
V. Mahajan;E. Muller;F. Bass
自1969年巴斯模型发表以来，关于创新扩散模型的研究已经产生了一系列文献，包括几十篇文章、书籍和其他各种出版物。试图重新审视新产品接受的扩散模型的结构和概念假设和估计问题。作者对过去二十年的这些发展进行了评估。最后，他们提出了一个研究议程，使扩散模型在理论上更合理，在实践中更有效和现实。
Since the publication of the Bass model in 1969, research on the modeling of the diffusion of innovations has resulted in a body of literature consisting of several dozen articles, books, and assorted other publications. Attempts have been made to reexamine the structural and conceptual assumptions and estimation issues underlying the diffusion models of new product acceptance. The authors evaluate these developments for the past two decades. They conclude with a research agenda to make diffusion models theoretically more sound and practically more effective and realistic.