Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
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DOI：
10.1016/j.jbusres.2006.03.006
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发表时间：
2006-09-01
影响因子：
11.3
通讯作者：
Arnold, Mark J.
中科院分区：
文献类型：
--
作者：
Jones, Michael A.;Reynolds, Kristy E.;Arnold, Mark J.
以往关于享乐购物价值和功利购物价值的研究主要集中在购物价值的前因上，而很少关注购物价值的结果。本研究探讨了零售商满意度、享乐主义和功利主义购物价值以及重要零售成果之间复杂的相互关系。享乐主义和功利主义的购物价值观被发现会影响关键的零售结果。结果也支持预测的差异，享乐主义和功利主义购物价值的相对影响。享乐主义和功利主义的购物价值观也被发现缓和满意度和零售结果之间的关系。(c)2006年爱思唯尔公司All rights reserved.
Previous research on both hedonic and utilitarian shopping value has focused much effort on the antecedents of shopping value with very little emphasis on the outcomes of shopping value. This study investigates the complex interrelationships between satisfaction with the retailer, hedonic and utilitarian shopping value, and important retail outcomes. Both hedonic and utilitarian shopping values are found to influence key retail outcomes. The results also support predicted differences in the relative influence of hedonic and utilitarian shopping value. Hedonic and utilitarian shopping values are also found to moderate a number of relationships between satisfaction and retail outcomes. (c) 2006 Elsevier Inc. All rights reserved.