Bread stories
Bread stories
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面包故事
DOI：
10.1145/3152771.3152788
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发表时间：
2017
期刊：
影响因子：
--
通讯作者：
Pantidi N
中科院分区：
文献类型：
--
作者：
Pantidi N
消费者对满足特定需求的食品的需求正在增长，而不是普通的大规模生产的食品。作为回应，食品行业正在积极研究高效和全面的食品定制技术。数字化的食品定制方法开始出现，然而，目前大多数方法仅限于配料层面，因此排除了消费驱动因素，如人们围绕食品的做法和价值观。使用文化调查的方法，我们确定了关于面包消费的四种截然不同的叙事：健康面包、新鲜面包、道德面包和特殊面包。这些主题概括了面包消费的驱动因素，我们认为这可以指导数字食品创新平台的设计。
Consumer demand1for food that satisfies specific needs rather than generic mass produced food is growing. In response, the food industry is actively investigating techniques for efficient and comprehensive food customisation. Digital approaches to food customisation are starting to emerge, however, the majority is currently limited to the ingredient level thus excluding consumption drivers such as people's practices and values around food. Using the approach of cultural probes, we identified four distinct narratives around bread consumption: the healthy bread, the fresh bread, the ethical bread, and the exceptional bread. These themes encapsulate drivers of bread consumption, which we argue can inform the design of digital food innovation platforms.