The interplay between users' intraorganizational social media use and social capital
The interplay between users' intraorganizational social media use and social capital
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DOI：
10.1016/j.chb.2014.03.048
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发表时间：
2014-08
期刊：
影响因子：
--
通讯作者：
Yuan Sun;Rong-An Shang
中科院分区：
文献类型：
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作者：
Yuan Sun;Rong-An Shang
公众对社交媒体的广泛接受促使企业尝试使用组织内社交媒体来提高员工的工作绩效。然而，仅仅建立一个平台是不足以取得成功的。公司必须鼓励员工将社交媒体用于与工作相关的目的。本研究将组织内社交媒体的使用分为社会性使用和工作性使用，并基于社会资本理论构建模型，探讨社会性使用对工作性使用的影响。该模型进行了测试，使用组织内微博系统在中国的用户调查。研究结果表明，两种类型的组织内使用和社会资本的维度之间的关系，社会相关的使用直接和间接地促进工作相关的使用，通过提高社会资本。这些结果有助于理解社会活动的价值，在组织中使用组织内社交媒体进行。
The wide acceptance of social media by the public has caused companies try to use intraorganizational social media to increase employee work performance. However, simply implementing a platform is insufficient for success. Companies must encourage employees to use social media for work-related purposes. This study divided the use of intraorganizational social media into social- and work-related use and proposed a model based on the theory of social capital to explore the effects of social-related use on work-related use. The model was tested using a survey of users of intraorganizational microblog systems in China. The results indicate the relationships among two types of intraorganizational use and the dimensions of social capital, and that social-related use fosters work-related use directly and indirectly by enhancing social capital. These results facilitate an understanding of the value of social activities conducted using intraorganizational social media in organizations.