RESPONSE BEHAVIOR IN A VIDEO-WEB SURVEY: A MODE COMPARISON STUDY
RESPONSE BEHAVIOR IN A VIDEO-WEB SURVEY: A MODE COMPARISON STUDY
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DOI：
10.1093/jssam/smw023
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发表时间：
2017-03-01
影响因子：
2.1
通讯作者：
De Glopper, Kees
中科院分区：
文献类型：
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作者：
Haan, Marieke;Ongena, Yfke P.;De Glopper, Kees
通过结合人类特征来提高网络调查数据质量的可能性引起了我们的兴趣，我们为这项研究开发了一个视频网络调查。本文描述了一项实验，比较了视频网络模式下的反应行为与传统网络和访谈者管理的调查。研究了敏感信息的披露和受访者的参与度。总的来说，尽管在视频网络模式下，人类采访者的视觉和听觉表现，视频网络似乎已经被受访者体验到更像传统的网络调查。基于这些结果，我们认为，要想让类人功能充分提高用户粘性，就需要包含响应性。然而，研究人员应该意识到，当创建具有响应性人类特征的网络调查时，可能会产生社会存在效应。
Intrigued by the possibilities of improving the data quality of web surveys by incorporating human-like features, we developed a video-web survey for this study. This paper describes an experiment that compares response behavior in the video-web mode to traditional web and interviewer-administered surveys. The disclosure of sensitive information and respondents' engagement were examined. Overall, despite the visual and auditory representation of a human interviewer in the video-web mode, video-web seems to have been experienced by respondents much like a traditional web survey. Based on these results, we argue that for human-like features to fully increase the level of engagement it would require the inclusion of responsiveness. However, researchers should be aware of possible social presence effects that may arise when creating web surveys with responsive human-like features.