Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intention
Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intention
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DOI：
10.1016/j.jdmm.2020.100492
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发表时间：
2021-03-01
影响因子：
8.4
通讯作者：
Lee, Choong-Ki
中科院分区：
文献类型：
--
作者：
An, Sohyun;Choi, Youngjoon;Lee, Choong-Ki
在数字时代，虚拟现实（VR）已成为目的地营销的新工具。本研究以心流理论和刺激有机体反应模型为基础，研究了 VR 旅行引发心流并导致满意度和访问意向的心理过程。 VR 旅游的两个关键属性——感官和信息质量——被确定并发现对游客产生积极影响？流量体验。 VR 旅行中的流程由多个维度组成（远程呈现、集中注意力和时间扭曲）。只有远程呈现和集中注意力才能带来高水平的满意度。前者的效果比后者更强。时间扭曲对满意度的影响并不显着。对VR旅游体验的满意度也积极带动了对VR旅游重点目的地的参观。
In the digital age, virtual reality (VR) has become a new tool for destination marketing. Building on flow theory and the stimuli-organism-response model, this study examined the psychological process through which the VR travel evokes flow and leads to satisfaction and visit intention. Two key attributes of VR travel, sense and information quality, were identified and found to positively influence tourists? flow experience. Flow in VR travel consisted of multiple dimensions (telepresence, focused attention, and temporal distortion). Only telepresence and focused attention positively led to a high level of satisfaction. The former had a stronger effect than the latter. The effect of temporal distortion on satisfaction was not significant. Satisfaction with the VR tour experience also positively led to visits to the focal destination of the VR travel.