A Preliminary Study on the Conceptual Model of Multiple-double Layer-nested Tourism Business Pattern
A Preliminary Study on the Conceptual Model of Multiple-double Layer-nested Tourism Business Pattern
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发表时间：
2012
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通讯作者：
T. Li
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作者：
T. Li
旅游商业模式概念是指零售商业模式概念在旅游学术界应用于旅游开发实践和科学研究中，具有一定的创新意义。本文在分析零售商业模式三个概念的基础上，探讨了零售商业模式的空间属性、服务属性和层次属性，并进一步系统阐述了零售商业模式的适应性、服务性和层次性三个递进概念。耦合与聚合，建立了多-双层-嵌套的旅游商业模式模型，多-双层是指经营形态的内层和旅游产品的两个层次，层嵌套是指旅游商业模式经营形态的内层和旅游产品的外层之间的耦合与互动关系。“多元”包括由若干提供相同产品、相似经营形式的旅游企业构建的旅游小商业模式和由多个相互关联的旅游小商业模式构建的旅游大商业模式，通过这一概念模型，可以探索旅游商业模式的新途径，认识产业层次，提高企业的经营管理水平。
The concept of tourism business pattern refers to the fact that the concept of retail business pattern is applied to the practice of tourism development and scientific studies among tourism academic circles,with certain sense of innovation.Based on the analysis of three concepts of retail business pattern,the paper discusses its attributes of space,service and level and further systematically elaborates the three progressive notions of adaption,coupling and aggregation and establishes multiple-double layer-nested tourism business pattern model.Multiple-double layer refers to the inner layer of operational form and two levels of tourism products.Layer-nested pattern refers to the coupling and interactive relationship between the inner layer of tourism business pattern operational form and outer layer of tourism products."Multiple" includes small tourism business pattern constructed by some enterprises which provide same products and similar operational forms and large tourism business pattern constructed by multi-interrelated small tourism business pattern.With this conceptual model,we can explore the new way of tourism business pattern and understand industrial levels and enhance the operation and management of enterprises.