Market Structure in the Network Age
Market Structure in the Network Age
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网络时代的市场结构
DOI：
10.7551/mitpress/6986.003.0008
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发表时间：
1999
期刊：
影响因子：
--
通讯作者：
H. Varian
中科院分区：
文献类型：
--
作者：
H. Varian
电子商务无疑将改变人们做生意的方式。但正如我们在其他地方说过的，“技术在变化，经济规律不变。”尽管电子商务带来了变化，但许多竞争的基本原则仍将适用。在本文中，我研究了电子商务竞争的三个方面：营销、互连和价格匹配。在每种情况下，我将描述这种现象，说明其与电子商务的相关性，并描述提出的一些研究问题。
E-commerce will undoubtedly change the way business is done. But as we have said elsewhere, “technology changes, economic laws do not.” Despite the changes introduced by e-commerce, many of the fundamental principles of competition will still be relevant. In this paper I investigate three aspects of competition in ecommerce: marketing, interconnection, and price matching. In each case I will describe the phenomenon, illustrate its relevance for ecommerce, and describe some research issues raised.