The Effect of Social Exclusion on Attitudes Toward Ingroup and Outgroup Brands: The Role of Affiliation Motive and Self-Construal.

The Effect of Social Exclusion on Attitudes Toward Ingroup and Outgroup Brands: The Role of Affiliation Motive and Self-Construal.
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社会排斥对内群体和外群体品牌态度的影响:归属动机和自我构念的作用。

DOI:
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发表时间:
2019
期刊:
影响因子:
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通讯作者:
Fu
Fu
中科院分区:
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文献类型:
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作者:
Sugitani;Yoko & Tian;Fu

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