Brewing a Bitter Cup? Deregulation, Quality and the Re‐organization of Coffee Marketing in East Africa
Brewing a Bitter Cup? Deregulation, Quality and the Re‐organization of Coffee Marketing in East Africa
复制标题
东非咖啡营销的放松管制、质量和重组
DOI：
10.1111/1471-0366.00033
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发表时间：
2002
影响因子：
2.5
通讯作者：
S. Ponte
中科院分区：
文献类型：
--
作者：
S. Ponte
全球经济变化在多大程度上受到国家层面政策的调节？跨国公司是在不同的国家采用相同的策略，还是以不同的方式处理不同的当地情况？发展中国家的政府还有任何有意义的监管权力吗？本文旨在通过研究在三个东非国家的咖啡市场改革的动态对全球咖啡营销链最近重组的背景下，解决其中一些问题。本文主要关注两个相对被忽视的研究领域：(1)商品市场参与者的身份、市场份额和组织的变化及其在营销链中的契约/权力关系；(2)商品贸易中质量参数评估、监测和估价的变化。作者强调了国内市场改革不同轨迹的后果，并考虑了在放松管制的市场中是否有可能保持质量和声誉。
To what extent is global economic change mediated by national-level policies? Are global corporations adopting the same strategies in different countries or do they address varying local circumstances in different ways? Do governments in developing countries have any meaningful regulatory powers left? This paper seeks to address some of these issues by examining the dynamics of coffee-market reforms in three East African countries against the background of recent restructuring of the global coffee-marketing chain. The paper focuses on two relatively neglected areas of inquiry: (1)changes in the identity, market share and organization of the actors involved in commodity markets and their contractual/power relationships in the marketing chain; and (2)changes in the assessment, monitoring and valuation of quality parameters in commodity trade. The author highlights the consequences of different trajectories of domestic market reforms and considers whether the preservation of quality and reputation is possible in deregulated markets.