Anchoring effect

Anchoring effect
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锚定效应

DOI:
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发表时间:
2021
期刊:
影响因子:
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通讯作者:
F. Strack
F. Strack
中科院分区:
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文献类型:
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作者:
Š. Bahník;F. Strack

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将一个估计值同化到先前考虑的标准被定义为判断锚定。微扰是一种普遍存在的现象,发生在各种实验室和现实世界的设置。后续效应非常强大。即使锚值明显缺乏信息或极端得令人难以置信,有时与参与者的动机和专业知识无关,也可能发生这种情况,并可能持续很长一段时间。不同的潜在机制可能有助于锚定效应的产生。具体而言,锚定可能是由于调整不足、使用会话推理、选择性地获取与锚一致的信息或反应量表的失真。
An assimilation of an estimate towards a previously considered standard is defined as judgmental anchoring. Anchoring constitutes a ubiquitous phenomenon that occurs in a variety of laboratory and real-world settings. Anchoring effects are remarkably robust. They may occur even if the anchor values are clearly uninformative or implausibly extreme, are sometimes independent of participants’ motivation and expertise, and may persist over long periods of time. Different underlying mechanisms may contribute to the generation of anchoring effects. Specifically, anchoring may result from insufficient adjustment, from the use of conversational inferences, from selective accessibility of information consistent with an anchor, or from the distortion of a response scale.