Institutional entrepreneurship and social innovation at the base of the pyramid: the case of M-Pesa in Kenya
Institutional entrepreneurship and social innovation at the base of the pyramid: the case of M-Pesa in Kenya
复制标题
金字塔底层的制度创业和社会创新：肯尼亚 M-Pesa 的案例
DOI：
10.1080/13662716.2017.1409104
复制
发表时间：
2019
影响因子：
3.9
通讯作者：
E. Onsongo
中科院分区：
文献类型：
--
作者：
E. Onsongo
摘要本文探讨了在制度复杂性和资源约束条件下，跨国公司进行社会创新的代理问题。见解来自沃达丰集团和Safaricom肯尼亚有限公司的案例研究，在肯尼亚从事移动的货币创新。本文确定了三种类型的制度空隙，企业家可以利用实施社会创新：市场，政策和社会空隙。要使社会创新合法化，就需要满足目标用户的工具性需求，尽早和持续地与政策制定者接触，并重新定义现有技术和新技术的含义。本文认为，跨越制度空白-这提供了创业机会-也提供了偶然的合法化叙事，可以针对不同的观众。通过调动制度理论的见解，本文提供了一个新的视角，社会创新的金字塔背景下的基础。
Abstract This paper explores the agency of multinational corporations that perform social innovation under conditions of institutional complexity and resource constraints. Insights are drawn from a case study of Vodafone Group Plc and Safaricom Kenya Ltd that engaged in mobile money innovation in Kenya. The paper identifies three types of institutional voids that entrepreneurs can exploit to implement a social innovation: market, policy and social voids. Legitimating the social innovation involves appealing to the instrumental needs of target users, early and sustained engagement with policy-makers and redefining meanings of both incumbent and new technologies. The paper argues that spanning institutional voids – which provide entrepreneurial opportunities – also provide contingent legitimation narratives that can be targeted at different audiences. By mobilising insights from institutional theory, this paper provides a fresh perspective of social innovation in a base of the pyramid context.