Effects of advertising billboards during simulated driving
Effects of advertising billboards during simulated driving
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DOI：
10.1016/j.apergo.2010.08.013
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发表时间：
2011-05-01
影响因子：
3.2
通讯作者：
Johnston, Ian
中科院分区：
文献类型：
--
作者：
Edquist, Jessica;Horberry, Tim;Johnston, Ian
目前，人们对司机分心的问题非常感兴趣。大多数研究都集中在车内的干扰上，但驾驶者也可能会被车外的物体分散注意力。主要道路越来越多地成为广告牌广告的地点，而关于这种广告对驾驶表现的潜在影响的研究很少。这里介绍的驾驶模拟器实验考察了广告牌对司机的影响，包括年龄较大、经验不足的司机，他们可能更容易分心。广告牌的出现改变了司机的视觉注意模式，增加了司机对路标做出反应所需的时间，并增加了这项驾驶任务中的错误数量。(C)2010年爱思唯尔有限公司和人体工程学学会。版权所有。
There is currently a great deal of interest in the problem of driver distraction. Most research focuses on distractions from inside the vehicle, but drivers can also be distracted by objects outside the vehicle. Major roads are increasingly becoming sites for advertising billboards, and there is little research on the potential effects of this advertising on driving performance. The driving simulator experiment presented here examines the effects of billboards on drivers, including older and inexperienced drivers who may be more vulnerable to distractions. The presence of billboards changed drivers' patterns of visual attention, increased the amount of time needed for drivers to respond to road signs, and increased the number of errors in this driving task. (C) 2010 Elsevier Ltd and The Ergonomics Society. All rights reserved.