News media representations of electronic cigarettes: an analysis of newspaper coverage in the UK and Scotland
News media representations of electronic cigarettes: an analysis of newspaper coverage in the UK and Scotland
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DOI：
10.1136/tobaccocontrol-2013-051043
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发表时间：
2014-11-01
期刊：
影响因子：
5.2
通讯作者：
Amos, Amanda
中科院分区：
文献类型：
--
作者：
Rooke, Catriona;Amos, Amanda
目的电子尼古丁输送系统（ENDS）最近吸引了人们的兴趣，因为它们作为吸烟的危害较小的替代品的潜力，它们的日益普及和它们引起的监管问题。新闻媒体可以在塑造公众对新技术的看法方面发挥重要作用。因此，了解新闻媒体呈现ENDS的方式很重要。本文探讨如何ENDS是代表在英国和苏格兰press.Methods 12个国家的英国和苏格兰的报纸和三个最流行的在线新闻来源之间的搜索2007年和2012年。进行了专题分析，探讨如何的含义，用途和用户的ENDS的介绍，以及是否和如何改变了。五个关键的主题出现了分析：绕过无烟立法;风险和不确定性;更健康的选择;名人使用; price.Conclusions借鉴扩散的创新理论，我们建议，报纸建设的ENDS为读者提供重要的信息，什么ENDS，他们是如何工作的，和他们的相对优势。这些主题，以及更积极意义的主导地位，提出了一些烟草控制问题，包括对名人使用和推广的关注;越来越多的ENDS使用对吸烟社会规范的影响;它们可能破坏无烟立法;以及它们作为有效戒烟辅助手段的推广。
Objective Electronic Nicotine Delivery Systems (ENDS) have recently been attracting interest for their potential as a less harmful alternative to smoking, their rising popularity and the regulatory issues they raise. The news media can play an important role in shaping public perceptions of new technologies. It is, therefore, important to understand the ways the news media present ENDS. This paper examines how ENDS are represented in the UK and in the Scottish press.Methods Twelve national UK and Scottish newspapers and the three most popular online news sources were searched between 2007 and 2012. A thematic analysis was conducted to explore how the meanings, uses and users of ENDS are presented, and whether and how this has changed.Results Newspaper coverage of ENDS increased substantially over this period. Five key themes emerged from the analysis: getting around smokefree legislation; risk and uncertainty; healthier choice; celebrity use; price.Conclusions Drawing on the diffusion of innovations theory, we suggest that newspaper constructions of ENDS provide readers with important information about what ENDS are for, how they work, and their relative advantages. These themes, and dominance of more positive meanings, raise a number of issues for tobacco control, including concerns around celebrity use and promotion; the impact of increasing ENDS use on social norms around smoking; their potential to undermine smokefree legislation; and their promotion as effective cessation aids.