Toward a psychology of framing effects
Toward a psychology of framing effects
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DOI：
10.1023/a:1024834831093
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发表时间：
1997-09-01
影响因子：
3.9
通讯作者：
Clawson, RA
中科院分区：
文献类型：
--
作者：
Nelson, TE;Oxley, ZM;Clawson, RA
框架是传播源为受众构建和定义社会或政治问题的过程。虽然许多政治传播和大众媒体的观察家都讨论过框架，但很少有人明确描述框架如何影响公众舆论。在本文中，我们提供了一个框架效应的理论，特别关注的心理机制，框架影响政治态度。我们讨论了重要的概念框架和传统的说服理论，专注于信念的变化之间的差异。我们概述了一组关于框架和观众复杂性之间的相互作用的假设，并在实验中测试这些。结果支持我们的论点，框架不仅仅是说服，因为它是传统的设想。最后，我们反思了政治沟通可以影响态度的各种途径。
Framing is the process by which a communication source constructs and defines a social or political issue for its audience. While many observers of political communication and the mass media have discussed framing, few have explicitly described how framing affects public opinion. In this paper we offer a theory of framing effects, with a specific focus on the psychological mechanisms by which framing influences political attitudes. We discuss important conceptual differences between framing and traditional theories of persuasion that focus on belief change. We outline a set of hypotheses about the interaction between framing and audience sophistication, and test these in an experiment. The results support our argument that framing is not merely persuasion, as it is traditionally conceived. We close by reflecting on the various routes by which political communications can influence attitudes.