Resale price maintenance for supply chains distributing products with demand uncertainty
Resale price maintenance for supply chains distributing products with demand uncertainty
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DOI：
10.1016/j.ijpe.2009.11.009
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发表时间：
2011-12
影响因子：
12
通讯作者：
K. Matsui
中科院分区：
文献类型：
--
作者：
K. Matsui
研究了在消费者偏好异质性和制造商需求不确定性的情况下，转售价格维持（RPM）在供应链中的经济作用。比较了供应链中的两种交易方案：（1）RPM和（2）竞争市场环境下的分散定价。在分散定价的情况下，制造商失去了在制造商未能设计出适合消费者大众口味的产品的可能性很高的类别中生产产品的动力。而RPM解决了这一问题，促使制造商提供商品，给消费者带来正剩余。
This paper explores the economic roles of resale price maintenance (RPM) in supply chains for a specific product, when consumers have taste heterogeneity and the manufacturer faces demand uncertainty. Two transaction schemes within supply chains are compared: (1) RPM, and (2) decentralized pricing in a competitive market environment. With decentralized pricing, a manufacturer loses the incentive to produce a product in categories where the probability that the manufacturer fails to design the product as suitable to public tastes of consumers is high. However, RPM resolves the problem and induces the manufacturer to supply the good, bringing positive surplus to consumers.