A toy story: Association between young children's knowledge of fast food toy premiums and their fast food consumption.
A toy story: Association between young children's knowledge of fast food toy premiums and their fast food consumption.
复制标题
玩具总动员：幼儿对快餐玩具赠品的了解与其快餐消费之间的关联。
DOI：
10.1016/j.appet.2015.10.006
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发表时间：
2016
期刊：
影响因子：
5.4
通讯作者：
Dalton,MadelineA
中科院分区：
文献类型：
--
作者：
Longacre,MeghanR;Drake,KeithM;Titus,LindaJ;Cleveland,LaurenP;Langeloh,Gail;Hendricks,Kristy;Dalton,MadelineA
快餐店每年花费数百万美元用于针对儿童的营销，其中很大一部分用于儿童餐食的玩具溢价。本研究的目的是描述快餐玩具的溢价，并检查幼儿对快餐玩具溢价的了解是否与他们的快餐消费有关。从新罕布什尔州南部的儿科和WIC诊所招募了3至5岁儿童的父母，并于2013年4月至2014年3月完成了一项横断面调查。父母报告了他们的孩子是否通常知道快餐店提供什么玩具，以及在调查前的7天内，孩子是否在四家提供儿童餐玩具赠品的餐馆（麦当劳、汉堡王、赛百味、温迪）中的任何一家吃过饭。71%符合条件的家长参与了调查（N = 583）；48.4%的人没有接受过高中以上的教育，27.1%的孩子是非白人。一半（49.7%）儿童在过去一周曾在上述四间快餐店中的一间或多于一间进食；三分之一（33.9%）曾在麦当劳吃过饭。这四家餐厅在调查期间推出了49款独特的赠品玩具；麦当劳发布了其中的一半。即使在控制了父母的快餐消费和社会人口统计因素后，如果孩子们通常知道快餐店提供什么玩具，他们消费麦当劳的可能性也要高出1.38倍（95% CI = 1.04, 1.82）。我们没有发现儿童对玩具的了解和他们从其他餐馆摄取快餐之间的关系。在这个以社区为基础的样本中，幼儿对快餐玩具的了解与在麦当劳就餐的频率更高有关，这为规范利用玩具进行以儿童为导向的不健康食品营销提供了证据。
Fast food restaurants spend millions of dollars annually on child-targeted marketing, a substantial portion of which is allocated to toy premiums for kids' meals. The objectives of this study were to describe fast food toy premiums, and examine whether young children's knowledge of fast food toy premiums was associated with their fast food consumption. Parents of 3- to 5-year old children were recruited from pediatric and WIC clinics in Southern New Hampshire, and completed a cross-sectional survey between April 2013–March 2014. Parents reported whether their children usually knew what toys were being offered at fast food restaurants, and whether children had eaten at any of four restaurants that offer toy premiums with kids' meals (McDonald's, Burger King, Subway, Wendy's) during the 7 days preceding the survey. Seventy-one percent of eligible parents participated (N = 583); 48.4% did not receive any education beyond high school, and 27.1% of children were non-white. Half (49.7%) the children had eaten at one or more of the four fast food restaurants in the past week; one-third (33.9%) had eaten at McDonald's. The four restaurants released 49 unique toy premiums during the survey period; McDonald's released half of these. Even after controlling for parent fast food consumption and sociodemographics, children were 1.38 (95% CI = 1.04, 1.82) times more likely to have consumed McDonald's if they usually knew what toys were offered by fast food restaurants. We did not detect a relationship between children's toy knowledge and their intake of fast food from the other restaurants. In this community-based sample, young children's knowledge of fast food toys was associated with a greater frequency of eating at McDonald's, providing evidence in support of regulating child-directed marketing of unhealthy foods using toys.