The Health-Related Uses and Gratifications of YouTube: Motive, Cognitive Involvement, Online Activity, and Sense of Empowerment
The Health-Related Uses and Gratifications of YouTube: Motive, Cognitive Involvement, Online Activity, and Sense of Empowerment
复制标题
DOI：
10.1080/15398285.2016.1167580
复制
发表时间：
2016-01-01
影响因子：
0.8
通讯作者：
Goering, Elizabeth M.
中科院分区：
文献类型：
--
作者：
Park, Daniel Y.;Goering, Elizabeth M.
为了更好地理解YouTube作为健康传播媒介的效用，本研究利用使用和满足理论来研究与健康相关的YouTube使用动机，YouTube上健康信息的认知参与，暴露后的在线活动和与健康相关的赋权感之间的关系。研究人员分析了263名参与者的调查，这些参与者报告说，他们使用YouTube是出于健康相关的原因。结果显示，与健康相关的YouTube使用的具体动机和变量之间的显着关系。医疗保健专业人员如何使用YouTube与用户沟通健康相关的话题，并赋予他们在医疗保健的影响进行了讨论。
To better understand the utility of YouTube as a health communication medium, this study utilizes Uses and Gratifications Theory to examine a relationship among motives for health-related YouTube use, cognitive involvement with health information on YouTube, post-exposure online activity, and health-related sense of empowerment. Surveys were analyzed from 263 participants who reported using YouTube for health-related reasons. Results revealed specific motives for health-related YouTube use and a significant relationship among the variables. Implications for how health care professionals could use YouTube for communicating with users about health-related topics and empowering them in health care are discussed.