In front of and behind the second screen: viewer and producer perspectives on a companion app
In front of and behind the second screen: viewer and producer perspectives on a companion app
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第二个屏幕的前面和后面:观看者和制作人对配套应用程序的看法
DOI:
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发表时间:
2014
期刊:
影响因子:
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通讯作者:
Susanne Heijstraten
中科院分区:
文献类型:
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作者:
D. Geerts;R. Leenheer;Dirk De Grooff;J. Negenman;Susanne Heijstraten
The growing success of tablets and smartphones has shifted the focus of the interactive TV industry to the introduction of second screen applications. One example is second screen companion apps that offer extra information about a television program, often synchronized with what happens on screen. In this paper, we investigate a second screen companion app, from the perspective of the viewers and producers of such apps. Based on observations and interviews with viewers and producers, and actual usage data of a companion app from Google Analytics, we present several insights and recommendations for how to design companion apps related to ease of use, timing, social interaction, attention and added value.